Transforming the Real Estate Market with the Boost of Smart Home Syste – cuid, tu Propio Guardia de Seguridad 24/7

In today’s era of advanced and increasingly accessible technology, smart homes have emerged as a revolutionary trend that not only improves the quality of life for homeowners but also presents never-before-seen opportunities for the competitive real estate market.

Integrating smart home systems not only adds a touch of modernity and convenience, but can also significantly increase the value of a property .

Here's how the real estate market can benefit from these innovative systems throughout Latin America:

Increase in Property Value

Homebuyers are increasingly interested in purchasing properties equipped with smart technology. Installing smart security, lighting, HVAC and energy management systems can significantly increase the perceived value of a property.

Smart homes offer easy connectivity, device management, metering and energy savings that, especially after the pandemic (when millions of people began spending practically the entire day at home), began to attract buyers who were not necessarily concerned about sustainability.

The Spanish real estate market, where demand for smart homes is projected to grow by 30% by 2025 , is a great example of this...and the trend will soon reach us in LatAm.

Energy Efficiency

Growing environmental awareness has led to a sharp increase in demand for sustainable and energy-efficient housing in Western Europe and several US states. Although the trend towards green construction in Latin America is still low, the truth is that, sooner or later, the market will naturally shift towards this preference, and builders, operators and real estate agents who are prepared to meet this demand will take the lead in sales.

Why will these systems be so in demand? Because smart home systems allow for precise control over energy usage by automatically adjusting temperature, lighting, and other devices.

This efficiency not only reduces energy costs for homeowners, but also positions the property as environmentally friendly, an attribute already highly valued in today's U.S. real estate market , where half of buyers already prioritize sustainability over luxury.

Increased Security

Security is a priority - often the most important one - for home buyers in Latin America, and smart home systems offer advanced solutions in this regard. Security cameras, motion sensors and alarm systems connected to smart platforms - such as the cuid app - allow homeowners to monitor and control the security of their home from anywhere, without intermediaries. This remote management capability provides peace of mind and confidence, and is already a strong selling point that the most up-to-date real estate agents do not hesitate to use to their advantage.

Convenience, connectivity and market value

Home automation makes life simpler. From entertainment systems to voice-controlled appliances, buyers value the convenience offered by smart homes. The ability to manage different aspects of the home from a central device or even through voice commands contributes to the image of a modern and functional property, which is why you can already see numerous construction posters that put this issue at the centre, highlighting the incorporation of home automation systems.

With Latin America lagging behind but still growing steadily in the smart home and building market, the global smart building market size was valued at $67 billion in 2021 and is estimated to reach $328 billion. by the end of this decade.

In a competitive real estate market, standing out from the crowd is therefore crucial. Properties equipped with smart home systems have a distinct advantage, attracting buyers looking for long-term investments and a lifestyle with a lower environmental impact and, consequently, much lower energy consumption.

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