Last updated: December 14, 2023

The following is the privacy notice of CUID TECH S.A.P.I. de C.V., commercially known as cuid (“cuid”, “we”, “us” or “our”) describes how and why we may collect, store, use and/or share (“process”) your information when you use our services (“Services”), and describes your rights as a resident of Mexico. By accessing or using our App, you consent to the data practices described in this Privacy Policy, which have been tailored to comply with applicable Mexican privacy laws. For example, when you:

Visit our website at https://www.cuid.mx, or any website of ours that links to this Privacy Policy.
Register, download or use our App.
Engage with us in other related activities, such as sales, marketing or events.
Have questions or concerns? This privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, we kindly ask you to refrain from using our Services. If you still have any questions or concerns, please contact us at hola@cuid.tech.

SUMMARY OF KEY POINTS
This summary provides the key points of our privacy policy, but you can find more detail on any of these topics by clicking on the link following each key point or by using our index to find the section you are looking for.

What personal information do we process? When you visit, use or browse our Services, we may process personal information depending on how you interact with care and the Services, the choices you make, and the products and features you use. Learn more about the personal information you disclose to us.


Do we process sensitive personal information? We do not process sensitive personal information.

Do we receive information from third parties? We do not receive information from third parties.

How do we process your information? We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention purposes, and to comply with the law. We may also process your information for other purposes with your consent. We only process your information when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations do we share personal information? We may share information in specific situations and with specific categories of third parties. Learn more about when and with whom we share your personal information.

How do we keep your information secure? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or warrant that hackers, cyber criminals or other unauthorized third parties will not be able to circumvent our security and improperly collect, access, steal or modify your information. Learn more about how we keep your information secure.

What are your rights? As a citizen of Mexico, you have certain rights with respect to your personal information. Learn more about your rights regarding your personal data and privacy.

How to exercise your rights? The easiest way to exercise your rights is to contact us. We will consider any request and act accordingly in accordance with applicable data protection legislation.

Want to know more about what cuid does with the information it collects? Please review the privacy policy in its entirety.

1. WHAT INFORMATION DO WE COLLECT?
Personal information you communicate to us

Simply put: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register for the Services, express interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise contact us.

Personal Information Provided by You. The personal information we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

names
phone numbers
email addresses
postal addresses
video images
contact preferences
billing addresses
geolocation information in the video frame (coordinates)
images taken from the video footage.
Sensitive information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is stored by Stripe. You can find the link to their privacy policy here: http://www.stripe.com/privacy.

All personal information you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information Collected Automatically

In short: certain information - such as your Internet Protocol (IP) address and/or browser and device characteristics - is automatically collected when you visit our Services.

We automatically collect certain information when you visit, use or browse the Services. This information does not reveal your specific identity (such as your name or contact information), but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URL, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, as well as for our internal analysis and reporting.

The information we collect includes:

Log and Usage Data. Log and Usage Data is service-related, diagnostic, usage and performance information that our servers automatically collect when you access or use our Services and that we record in log files. Depending on how you interact with us, this log data may include your IP address, device and configuration information and information about your activity on the Application (such as date/time stamps associated with your usage, pages and files viewed, searches and other actions you take, such as the features you use), device event information (such as system activity, error reports (sometimes referred to as “crash dumps”) and hardware configuration).
Location data. We collect location data, such as information about the location of your device, which may be accurate or inaccurate. The amount of information we collect depends on the type and configuration of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You may opt out of allowing us to collect this information by denying access to the information or disabling the Location setting on your device. However, if you choose not to do so, we may not be able to collect this information from you.


2. HOW DO WE PROCESS YOUR INFORMATION?
In short: we process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention and to comply with the law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

Primary Purposes:
To facilitate account creation and authentication and otherwise manage user accounts. We may process your information to enable you to create and log in to your account, as well as to maintain your account in operation.
To provide and facilitate the provision of services to you. We may process your information to provide you with the requested Service.
To respond to user inquiries/provide assistance to you. We may process your information to respond to your inquiries and resolve any potential problems you may have with the requested service.
To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns and exchanges made through the Services.
To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests and exercise, establish or defend our legal rights.
To contact you in the event of a security breach at any stage of processing.
To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
Secondary Purposes:

To solicit feedback. We may process your information as necessary to solicit your feedback and contact you about your use of our Services.
To send you marketing and promotional communications. We may process the personal information you submit to us for our marketing purposes if this is in line with your marketing preferences. You may unsubscribe from our marketing emails at any time. For more information, see “WHAT ARE YOUR PRIVACY RIGHTS?” below.
To provide you with personalized advertising. We may process your information to develop and display personalized content and advertising tailored to your interests, location, etc.
To publish testimonials. We post testimonials on our Services that may contain personal information.
To evaluate and improve our Services, products, marketing and your experience. We may process your information as we deem necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and evaluate and improve our Services, products, marketing and your experience.

To identify usage trends. We may process information about how you use our Services to better understand how they are used so we can improve them.
To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide you with the most relevant marketing and promotional campaigns for you.
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In summary: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, consultants and other third party service providers. We may share your information with third party vendors, service providers, contractors or agents (“third parties”) who perform services for us or on our behalf and need access to such information to perform their work. We have contracts in place with our third parties that are designed to help safeguard your personal information, including the obligation to comply with this document. This means they cannot do anything with your personal information unless we have instructed them to do so. They also will not share your personal information with any organization other than us. They also agree to protect the data they hold on our behalf and to keep it for the period we tell them to. The categories of third parties with whom we may share personal information are as follows:

Application Hosting Service Providers
Marketing and sales tools
Payment processors
Data analysis services
Data annotation services
Cloud providers
Third-party providers that assist with the Services.
We may also need to share your personal data in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (such as web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies can be found in our Cookie Policy.

5. HOW LONG DO WE KEEP YOUR INFORMATION?
In short: we retain your information for as long as necessary to fulfill the purposes set out in this privacy policy, unless otherwise required by law.

We will only retain your personal information for as long as necessary to fulfill the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). None of the purposes set forth in this notice will require us to retain your personal information for longer than the time users have an account with us.

When we no longer have any legitimate need to process your personal information, we will delete or anonymize (disassociate) it or, if this is not possible (for example, because your personal information has been stored in backup files), we will securely store your personal information and isolate it from further processing until such time as it can be deleted.

6. HOW DO WE KEEP YOUR INFORMATION SECURE?
In short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to protect your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cyber criminals or other unauthorized third parties will not be able to circumvent our security and improperly collect, access, steal or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

7. DO WE COLLECT INFORMATION FROM CHILDREN?
In short: We only collect data from children under the age of 18 provided by the child's parent, guardian or custodian.

By using the Services, you represent that you are at least 18 years of age or that you are the parent or guardian of such minor and consent to such dependent minor's use of the Services. In the event that a minor is registered, the persons having parental authority, guardianship or supervision of the minor shall be jointly and severally liable for any damage and/or harm that may be caused by the minor.

8. WHAT ARE YOUR PRIVACY RIGHTS?
In short: you may review, modify or cancel your account at any time.

In Mexico, your privacy rights are protected by various laws and regulations. As an organization committed to respecting and safeguarding your privacy, we want to provide you with a clear understanding of your privacy rights under Mexican law.

Right to information: You have the right to be informed about how your personal data is collected, used and disclosed. We are committed to providing you with clear and transparent information about the purpose and scope of our data processing activities.
Consent: We will obtain your explicit consent before collecting and processing your personal information, unless an exception applies by law. Your consent will be free, specific and informed, and you will have the right to withdraw it at any time.
Access and rectification: You have the right to access personal data held by us and, where appropriate, to request its rectification. You may request information about the origin of the data, the purpose of the processing and the identity of third parties with whom the data is shared.
Data portability: You have the right to request the transfer of your personal information from our organization to another, whenever technically feasible, in a commonly used and machine-readable format.


Right to erasure and blocking: You have the right to request the erasure or blocking of your personal data when it is inaccurate, outdated, unnecessary or has been unlawfully processed.
Complaints and remedies: If you believe your privacy rights have been violated, you have the right to lodge a complaint with the relevant data protection authority. These authorities have the authority to investigate complaints, impose fines or penalties, and ensure compliance with privacy laws.
Withdrawal of your consent: If we rely on your consent to process your personal information, which may be express and/or implied consent depending on applicable law, you have the right to withdraw your consent at any time. You may withdraw your consent at any time by contacting us using the contact details provided in the “HOW CAN YOU CONTACT US REGARDING THIS NOTICE?” section below.

Please note, however, that this will not affect the lawfulness of the processing prior to your withdrawal nor, where permitted by applicable law, will it affect the processing of your personal information carried out on the basis of lawful grounds of processing other than consent.

Unsubscribing from marketing and promotional communications: You may unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe button at the bottom of the email.


If at any time you wish to review or modify your account information or cancel your account, you may do so:

Access your account settings and update your user account.
Contact us using the contact information provided.
When you request to cancel your account, we will deactivate or delete your account and information from our active databases. However, we may retain some of the information in our files to prevent fraud, troubleshoot problems, assist in any investigations, enforce our legal terms and/or comply with applicable legal requirements.Cookies and Similar Technologies: Most web browsers are set to accept cookies by default. If you prefer, you can set your browser to delete cookies and to refuse cookies. If you choose to delete or reject cookies, this may affect certain features or services of our Services. You may also opt out of receiving interest-based advertising from advertisers on our Services.

If you have questions or comments about your privacy rights, you can email us at hola@cuid.tech.

9. DO-NOT-TRACK CONTROLS
Most web browsers and some operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting that you can enable to signal your privacy preference that your online browsing activities are not being monitored and data is not being collected. At this time, no uniform technology standard has been finalized to recognize and implement DNT signals. Therefore, we do not currently respond to browser DNT signals or any other mechanism that automatically communicates your decision not to be tracked online. If in the future a standard for online tracking is adopted that we must follow, we will inform you of that practice in a revised version of this privacy policy.

10. WILL WE UPDATE THIS NOTICE?
In short: Yes, we will update this notice when necessary to continue to comply with applicable laws.

We may update this privacy policy from time to time. The updated version will be indicated by a “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we will notify you by posting a notice of such changes in a prominent location or by sending you a notice directly. We encourage you to review this privacy policy frequently to stay informed about how we are protecting your information.

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may send us an email at

hola@cuid.tech or contact us by mail at:

CUID TECH S.A.P.I. de C.V.

Blvd Manuel Ávila Camacho 184 piso 11 B, Miguel Hidalgo

Mexico City 11650

Mexico

12. HOW CAN YOU REVIEW, UPDATE OR DELETE THE INFORMATION WE COLLECT ABOUT YOU?

Depending on the applicable law in your country, you may have the right to request access to, change or delete the personal information we collect about you. To request to review, update or delete your personal information, please email us at: hola@cuid.tech.